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The denim industry is making moves to embrace regenerative sourcing...![]()
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"Denim mills launched impactful initiatives aimed at transforming their sourcing practices. In April, Soorty unveiled the Soorty Regenagri Initiative (SRI), a project in partnership with the Rural Education and Economic Development Society (REEDS). SRI aims to rejuvenate agricultural ecosystems through regenerative farming techniques, producing cotton in a more sustainable and transparent manner. The initiative focuses on soil health, biodiversity conservation, reduced chemical use, and improved water management, all while ensuring full traceability throughout the supply chain."![]()
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Farm to Fashion: Denim Industry Buzzed About Regenerative Agriculture in 2024
sourcingjournal.com
Leading denim mills and brands launched programs this year to promote regenerative agriculture.