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ROC and ROC Projects in the News

ROC in print and on radio, TV, and the web.

New Report Finds 15 Billion Reasons to Buy ‘California Grown’ Specialty Crops

August 11, 2010 Roots of Change

A Cross Section of California's Specialty Crops Generate $15.9 Billion in Annual Economic Impact, Creating Substantial Revenue, Taxes and Job Growth for the Golden State.

Sustainable Family Farm in SoCal

August 10, 2010 Roots of Change

Southern California farmer Alex Weiser continues to prove that farming can be profitable as well as sustainable.

Sustainable Family Farm in SoCal

August 9, 2010 Roots of Change

Southern California farmer Alex Weiser continues to prove that farming can be profitable as well as sustainable.

Santa Barbara Country Agriculture Stats

August 8, 2010 Roots of Change

Thank Our Farmers- informative pictures about agriculture stats.

Improving Food Worker Livelihoods: An Interview with UFWA’s Erik Nicholson

Roots of Change

Erik Nicholson, National Vice President of United Farm Workers of America (UFWA) sits down for a Q & A about the challenges farmers face and what he envisions the future of farming to be…

It’s Always Tomato Time

Roots of Change

 California's tomato industry

Farmers for the Future: Launching Young Farmers

August 2, 2010 Roots of Change

 An Ohio couple helps start young farmers…

Two Visionaries In Vertical Farming Plan Project In New Jersey

Roots of Change

Outlines new architechtural approaches to vertical urban farming like this one in New Jersey.

New Tool for Improving Switchgrass

August 1, 2010 Roots of Change

USDA Agricultural Research Service (ARS) scientists have developed a new tool for deciphering the genetics of a native prairie grass widely studied for its potential as a biofuel.

The Food Truck Economy

July 24, 2010 Roots of Change

Food truck economies are booming in LA, elsewhere…