Roots of Change (ROC) is a think and do tank who works to unify diverse elements of the good food movement. We have spent two decades analyzing the food system from soil to table and know the intervention points for making change. We collaborate with farmers, ranchers, processors, community-based organizations, universities, policy makers, philanthropists, and food movement and public health leaders to knit trusting relationships, align strategic goals, and priorities. We conceive transformative actions, and attract the resources needed to effectively plan, organize, and execute campaigns and projects that create systems change.